TATA NEXON iCNG: Multi-City Media Drive

Approach

• • Curated multi-city drive routes
• • Designed hands-on vehicle experience journeys
• • Integrated media, influencers, and on-ground engagement
• • Focused on product storytelling through live experience

Challenge

Solution Highlights

• • Media Drive Format: 4-city experiential activation
• • Route Design: Curated drives highlighting product strengths
• • Influencer Integration: Journalists and creators onboarded
• • On-Ground Experience: vEngagement touchpoints across cities

Results / Impact

• • Strong media and digital visibility generated
• • High engagement from journalists and creators
• • Authentic product reviews amplified brand story
• • Successful multi-city activation execution